Schedule

EDGE - DAY 1 - The WOW FACTOR 29/10/2024
1:30 pm - 1:45 pm

Introduction to EDGE Day 1

Ailesbury Room

Join “The WOW factor” workshops of today, and help us craft the future of player experience, player rewards, player engagement, and to explore the latest trends and technologies revolutionising the games.

1:45 pm - 3:00 pm

Presenting EDGE OnLive: Live And Online Operators Powering The Future Of Gaming Together

The Wow Factor

EDGE OnLive is where live and online professionals converge to drive the future of poker and casino games. We’ll explore synergies and successful stories together. Join the industry experts to discuss the future of immersive gaming environments.

3:00 pm - 3:15 pm

Apocalypse WOW – Strategies For Recruiting Micro-Influencers And Win The Social Media Warfare

The WOW Factor

Our weapon is knowledge. Join a debate about epic strategies for recruiting micro-influencers to conquer social media. Get ready to face the challenges of new regulatory pressures.

3:15 pm - 3:30 pm

What The Tell! The Role Of Storytelling in the brand narrative of the future

The WOW Factor

Learn how to spin a tale as captivating as a royal flush. Let’s explore the power of storytelling to shape the brand narrative of tomorrow. From plot twists to marketing magic, we go through anecdotes that switch share of voice.

3:30 pm - 3:45 pm

Mad scientists - EDGE's guide to the next big gambling genius

The WOW Factor

Welcome to the inaugural launch of “Mad Scientists,” a celebration of daring inventors redefining the gambling industry. Hosted by EDGE, the workshop is set to become the annual epicenter for creative chaos, bringing over the brightest minds, wildest dreamers, and fearless pioneers who dare to challenge the status quo. It's a world where bold ideas are the currency: join us as we kick off what promises to be the ultimate yearly gathering for iGaming inventors ready to make their mark.

3:45 pm - 4:45 pm

Make search engine bots love your affiliate website!

The WOW Factor

Are you ready for mobile crawling and indexing? Is your content not being crawled or not fast enough? Are search engines OK with link building? Launching a new website? Or are search bots going crazy on your website?

4:45 pm - 5:45 pm

The crypto shuffle: Dancing with blockchain on the Casino dance floor

The WOW Factor

We explore the intersection of blockchain technology and the gambling industry. From decentralized casinos and tokenized assets, we uncover the disruptive potential and opportunities. Experts and enthusiasts waltz through the innovative landscape, navigating risks and rewards in this digital dance.

5:45 pm - 6:30 pm

Putting positive play at the forefront of safer gambling

The WOW FACTOR

Uncover the evolution of safer gambling over the last five years and the next five. Implement proactive strategies before imposing restrictive measures. Say it quietly... but safer gambling can increase your profits.

6:45 pm

End of Day 1

EDGE - Day 2 - FULL HOUSE OF RISKS 30/10/2024
11:00 am - 11:15 am

Introduction to EDGE Day 2

Ailesbury Room

Join the “Full House of Risks” workshops to navigate into the regulatory landscapes, legal challenges, crypto payments, and the opportunities and dangers of artificial intelligence.

11:15 am - 11:45 am

Understanding Blockchain and Its Applications in Banking for the iGaming and Gambling industries

Full House of Risks

11:45 am - 12:00 pm

The Future of Online Poker: How to Win in the Age of AI

Full House of Risks

By harnessing the power of AI responsibly, we can enhance the experience and stay one step ahead of criminals. It’ll be crucial to address the ethical and regulatory implications to ensure that AI contributes to a safer and more secure online environment.

12:00 pm - 12:45 pm

Pleasure & pain: The debate over gambling as a form of entertainment VS. addiction

Full House of Risks

We investigate the dichotomy of gambling as leisure versus addiction. We delve into psychological, societal, and ethical dimensions. Expert insights, case studies, and interactive discussions dissect the fine line between entertainment and harm.

12:45 pm - 1:15 pm

Betting on equality: addressing and fighting sexism in the gambling industry

Full House Of Risks

From representation to workplace culture, we go deep into systemic challenges and strategies for change. Industry leaders, diversity advocates, and allies unite to foster inclusivity and dismantle barriers, ensuring a fair and thriving environment for all genders in gaming.

1:15 pm - 1:45 pm

LUNCH

1:45 pm - 2:30 pm

The new payment playbook: Enhancing gambling Experiences With Advanced Solutions

Full House of Risks

Discover how advanced payment solutions can enhance user experience, increase security, and drive profitability. Topics will include the integration of digital wallets, the rise of cryptocurrency, seamless cross-border transactions, and the implementation of AI and blockchain technologies to prevent fraud and ensure compliance.

2:30 pm - 2:45 pm

Gambling's hidden impact: predatory play on minorities and vulnerable people

Full House of Risks

Consequences of gambling on minority and vulnerable communities are often-overlooked. Predatory practices within the gambling industry disproportionately target and exploit those on society’s margins. We will discuss the tactics used to lure vulnerable populations, the societal and psychological impacts, and the lack of protective measures in place. Let's explore strategies to advocate for change, regulation, and better support for those most at risk.

2:45 pm - 3:00 pm

In The Crosshair: Is Affiliate Marketing Being Unfairly Targeted By Regulators?

Full House of Risks

While concerns about transparency, ethical practises, and player protection is valid, it is crucial to assess whether affiliate marketing is being unfairly targeted. The role of affiliates in driving traffic is essential, and their actions can indeed influence the industry’s reputation and compliance landscape.

3:00 pm - 3:30 pm

Law And Disorder: Navigating Controversial Gambling Regulations In The Legal Labyrinth

Full House of Risks

As the industry continues to evolve, so too do the legal frameworks that govern it. A collaborative approach is crucial. Regulators, industry leaders, and legal expert must work together to create a regulatory environment that supports proactive compliance and player protection.

3:30 pm - 4:30 pm

Rise of the machines: Can Human Players Survive the AI Bot Invasion?

Full House of Risks

As AI bots become increasingly sophisticated, the world of online poker faces a new and unprecedented challenge. There is a need to explore the growing threat of AI-driven bots infiltrating poker platforms, how they impact the integrity of the game, and the looming question: can human players keep up? We’ll discuss the technological advancements in AI, the measures operators can take to detect and prevent bot activity, and the strategies players need to adapt to survive this new era of competition. Join us to debate the future of poker in the age of intelligent machines.

4:30 pm - 5:15 pm

Responsible Betting: Can AI Prevent Problem Gambling

Full House of Risks

Join us for a crucial discussion on the role of AI in promoting responsible betting. We believe that technology should not only enhance betting experiences but also safeguard against addiction. Discover how our innovative platforms can use AI to support responsible betting habits.

5:15 pm - 5:30 pm

SEO Under Siege: Searching For Solutions Against Regulatory Overreach

Full House Of Risks

As Google's strategy continues to evolve, understanding its impact on SEO is more crucial than ever. “Searching for solution” is an opportunity to network with top professionals, exchange ideas, and discover how to adapt and overcome challenges.

5:30 pm - 6:00 pm

Next-gen gamblers: Affiliate Marketing and Media on the verge of AI and Web3 shockwave

Full House Of Risks

Discover how to leverage AI to optimize affiliate marketing campaigns and maximize ROI, and navigate the complexities and opportunities of Web3 in gambling media.

6:00 pm - 6:00 pm

End of Day 2

EDGE - DAY 3 - LIVE & ALIVE 31/10/2024
11:00 pm - 11:15 pm

Introduction to EDGE Day 3

Ailesbury Room

Join the “Live And Alive” forums to explore the world of live and online gaming and how they can work together to increase revenue and improve brand metrics

11:15 am - 12:00 pm

The experiential Revolution – Building Unique VIP Campaigns Using Events, Experiences And Quality Content

Live & Alive

We take great care of valuable players. It’s not the amount of time you spend with them, but the quality of the time you spend together. This is a workshop to discuss VIP programs to make your valuable players feel special and appreciated.

12:00 pm - 12:45 pm

Festivals Maestros – Meet The Most Talented Tournament Directors, Tour Directors and Casino Directors Across The World To Learn About The Future Of Gaming Excellence

Live & Alive

We are inviting the most prominent leaders across the world to envision the future of live gaming, and to honour their role in the industry. Join this exclusive gathering to network, share insights, and meet some of the most illustrious minds making gaming real.

12:45 pm - 1:00 pm

Standing Tall Amidst The Mass – Creating immersive audiovisual experiences to enhance gameplay

Live & Alive

This workshop explores innovative techniques to captivate players through dynamic soundscapes and stunning visuals, enhancing overall engagement and immersion. Join experts to discover how cutting-edge audiovisual design can make your game stand out in a crowded market.

1:00 pm - 1:30 pm

For the Good of All - Life's a Poker Game and True Victory is More Than Chips

In the world of poker, it’s easy to get caught up in the thrill of chasing pots and stacking chips. But what if we told you that the real victories lie far beyond the table? Join us for an exploration of poker’s hidden rewards—lessons in resilience, strategy, and personal growth that can transform not just your game, but your life. Can the skills you display at the felt lead to triumphs in relationships, career, and beyond? Because the best prizes are often the ones you can’t cash in.

1:30 pm - 2:00 pm

Lunch

2:00 pm - 2:30 pm

From Poker Tables to PvP platforms: Driving Innovation in Casino Games

Live & Alive

Explore the growing intersection between poker's skill-based gameplay and the evolving world of Player vs. Player casino games. This workshop will dive into how poker’s time-tested mechanics, competitive dynamics, and community engagement strategies can be adapted to create innovative PvP gaming experiences. We will discuss best practices from poker, the challenges and opportunities in PvP game design, and how these insights can shape the next generation of skill-based casino games. Perfect for developers, operators, and innovators looking to transform traditional gambling into immersive, player-driven competitions.

2:30 pm - 3:15 pm

The Brand Dilemma: The Impact Of Social Interactions And Community Building On Player Satisfaction And Brand Metrics

Live & Alive

You can build your brand reputation by showing people you care about them, and you want to be part of their community. “The brand dilemma” we’ll share stories of opportunities to make new players feel like they are the star of the show.

3:15 pm - 3:45 pm

From Data to Decisions: Navigating Analytics Challenges in Gambling

Live & Alive

From Data to Decisions helps us go deep into the complex landscape of analytics within the gambling industry, equipping the audience with the skills to turn raw data into winning strategies, make informed decisions that drive player engagement, enhance game performance, and boost revenue. We turn numbers into knowledge, and knowledge into action—because in this game, the right data can mean the difference between a win and a loss.

3:45 pm - 4:00 pm

Crypto Integration in Sports Betting: A Roadmap To The Future

Live & Alive

Let's explore the transformative potential of cryptocurrency and blockchain technology in sports betting. As digital currencies continue to gain traction, they are reshaping how players bet, how operators manage payments, and how transactions are secured. Join us to discover a roadmap for successfully implementing crypto in sports betting and the role it will play in shaping the future of the markets.

4:00 pm - 5:00 pm

The Final Hand: Shaping the Future of Poker Together

Live & Alive

As the culminating event of EDGE, this workshop invites all attendees to participate in an open, collaborative discussion on the future of poker. "The Final Hand" wants to bring together industry leaders, expert speakers, and poker passionates to share their visions, insights, and ideas for the evolution of the game. This dynamic session is not just a panel but a mass collaboration where every voice matters. Join us one final time to network, exchange ideas, and collectively envision what's next for the game we all love. Let's make this final hand the start of something great. Moderated by Alex Scott - WPT global President.

Please Note:
Listed times are tentative and intermissions will be observed.