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2:00 pm -

Introduction To EDGE Day 1 – The Evolution Of Live And Online Gaming

Join “The WOW factor” workshops of today, and help us craft the future of player experience, player rewards, player engagement, and to explore the latest trends and technologies revolutionising the games.

2:00 pm - 2:30 pm The Wow Factor

Presenting EDGE OnLive: Live and Online Operators Powering The Future Of Gaming Together

Poker and Casino games are transforming at lighting speed. EDGE OnLive is where live and online professionals converge to drive the future together. Join the industry experts to discuss immersive gaming environments.

2:30 pm - 3:00 pm The WOW Factor

Apocalypse WOW – Strategies For Recruiting Micro-Influencers And Win The Social Media Warfare

Our weapon is knowledge. Join a debate about epic strategies for recruiting micro-influencers to conquer social media. Get ready to face the challenges of new regulatory pressures.

3:00 pm - 3:30 pm The WOW Factor

Mad Scientists - EDGE's Guide To The Next Big Gambling Genius

This is a celebration of daring inventors redefining the industry. Set to become the annual epicenter for creative chaos – bringing over the brightest minds, wildest dreamers and fearless pioneers who dare to challenge the status quo.

3:30 pm - 4:00 pm

The Future Of Festivals And Live Entertainment

What will the next generation of poker, casino and sports betting festivals look like? From immersive brand activations to cross-platform experiences, this session explores the future of live entertainment.

4:00 pm - 4:30 pm

The Experiential Revolution - Building Unique VIP Campaigns Using Events, Experiences And Content Marketing

VIP-focused strategies dominate casino and poker marketing, but is that sustainable? What does the future look like for player retention and reward?

4:30 pm - 5:00 pm

Women In Gaming: More Than A Marketing Gimmick?

Are diversity initiatives actually making a difference? How do we create real inclusivity in poker, casino and sports betting without just ticking boxes?

5:00 pm - 5:30 pm

Festival Maestros: Meet The Most Talented Tournament And Casino Directors To Learn About The Future Of Gaming Excellence.

Join us to celebrate and honor the most illustrious minds making gaming real.

5:30 pm - 6:00 pm

The Impact Of Online Gambling On Traditional Brick And Mortar Casinos

Land based casinos reinforce the industry’s image, its value, and messaging. They encourage players to interact with a product physically, to feel more. Together with Online operators they promote healthy engagement while building symbiosis between virtual and physical gambling.

6:00 pm - 6:30 pm

The New Face of iGaming Marketing: Influencers, AI, & Social Betting

Forget old-school promotions—the future of iGaming marketing is content-driven, influencer-led, and AI-personalized. What’s the next big shift in player acquisition?